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Wine based Cocktails Coming
At the Olive Garden restaurant chain's annual Wine Category Management Meeting, vendors met with company marketers to discuss the future. In a savvy s...
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Headlines on Aging Wine
Chianti continues its quality evolution - Niagarathisweek.com
Fri, 05 Oct 2007 04:56:34 GMT
 Niagarathisweek.com | Chianti continues its quality evolution Niagarathisweek.com, Canada - By Lynn Ogryzlo, Just a Sip Remember the days when the straw-covered flask of red wine sat on a red checkered tablecloth? Once the wine was drunk, ... |
Okanagan wine industry comes of age - Penticton Western
Sun, 30 Sep 2007 13:24:26 GMT
Okanagan wine industry comes of age Penticton Western, Canada - Today there are over 70 wineries gracing the Okanagan’s landscape, bringing to the valley fame and fortune and many wine industry tourists. ... |
Restaurant Review | The Top Steak House Minor menu, wine changes ... - Columbus Dispatch
Thu, 04 Oct 2007 14:06:16 GMT
 Columbus Dispatch | Restaurant Review | The Top Steak House Minor menu, wine changes ... Columbus Dispatch, OH - Like the steak, the chops have a texture possible only through proper aging. The periodic off-menu bone-in rib-eye ($49.95) is a huge version of the $26.95 ... |
Aging Wine For Your Reading Pleasure
Wine based Cocktails Coming
At the Olive Garden restaurant chain's annual Wine Category Management Meeting, vendors met with company marketers to discuss the future. In a savvy spirit of partnership, Olive Garden revealed its goals, growth opportunities and areas of improvement with its winery partners. In turn, winery vendors shared the latest industry trends, pricing and marketing ideas and other valuable suggestions.
Greg Rees, director of beverage marketing for Olive Garden, describes how Trinchero Family Estates Winery responded at the company's recent event: "They always do a great job. They think outside the box, give us interesting tactics and different ways of presenting wines. What's neat is they are not strictly selling their own product but recommend wines that aren't theirs if they believe it benefits our overall wine list." Hotel Magazines
Bill Barry, VP of hospitality and foodservice for Trinchero Family Estates, says his company has built a skilled marketing department that supports their customers with innovative data, analysis, and growth recommendations. http://hfbexecutive.com
The most innovative idea presented by Trinchero to Olive Garden? "Wine-based cocktails," says Rees. "They created recipes and held a tasting. Most people think Sangria when they think about wine drinks. Trinchero's idea helps grow the entire wine category."
You can view this article at: http://hfbexecutive.com
About the Author
I am author of this article and i want to give awareness about food and drink and thier lot of varieties.
The categories are actually related to hotel food and beverage industry and other related stuffs associated with hotel, restuarants, resorts, casino industry.
Jeanne Bischoff
infohfb@gmail.com
http://hfbexecutive.com
Labels: Fine Wine | Fine Wines
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